Jacob Dermelkonian is a skillful strategic planner and a top- performing business development, marketing, and communications professional with more than 2 decades of collectively accumulated experience in the Middle East, GCC region, and Europe.

Jacob has long served as Head of Marketing in the banking industry. In fulfilling his responsibilities, his contributions are notable in delivering measurable results, all through the follows of market development, share enhancement, revenue optimization, cost reduction, enrichment of service delivery performance goals and quality, digitization across customer touchpoints and the deployment of efficient marketing solutions.

His immersion with Martech gives him a remarkable capability in the practice of go- to-market strategies. He can help interpret, leverage, and master the buying signals and design marketing programs from mass customization to improve business generation and acquisitions to hyper personalized schemes to harness loyal customers.

Veteran in integrated communications, with a prodigious reputation for his excellent digital media strategic vision and dexterity in creating sustainable marketing attribution model with an increased focus on exposure, traffic, leads, and conversions.

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