Our engineered marketing for growth hacking is based on fitting a digital maturity model across the different stages of the customer journey, supported by an array of Martech, digital platforms and media solutions, with the purpose of enhancing the marketing efficiency and performance.

Owner of the entire project management from business perspective; project initiation, business requirements documentation, technical and commercial evaluations, contracts and SLAs, conceptualization, development, UAT, deployment/ production, scalability and quality assurance and controls.

Martech and Digital Platforms

  • Customer Data Platform (ORACLE) create 360-degree customer view, predictive segmentation and persona design, journey and cross channel interaction, and personalization of experience through the delivery of hyper personalized real time targeted marketing campaigns and customer support services.
  • Lead Generation, Scoring, Tracking and Management (Salesforce & HubSpot) to automate lead generation activities from CRM and inbound marketing activities, scoring the most promising ones by applying predictive models, monitoring pipelines, tracking sales leads throughout the sales lifecycle and report performance.
  • Web Personalization Software (Oracle Maxymiser) to customize the website visitor experience and to generate targeted recommendations and notifications during web browsing sessions.
  • Content Marketing Platform (SAP Hybris) to automate the content delivery across the customer purchase journey and to track the ROI from content-related campaigns.
  • Social Media Management Software (Unmetric) for benchmarking and analyzing social media performance versus competition, (Hootsuite Enterprise) to schedule, track, publish, and update content on social media platforms, (Hootsuite Impact) to analyze social media accounts, campaigns and ad performance, (Crowd Analyzer) social media monitoring platform, (Proofpoint)social media information security and governance platform and (Hootsuite Amplify) employee advocacy program.
  • Email Marketing Software (Liana) with multiuser account, customization, spam filter diagnostics, A/B testing and other functionalities with ESP reporting.
  • Location Management Solution (Uberall) on major locations services foursquare, native car navigation systems, waze, google maps and optimization.
  • Centralized Digital Signage (Appspace) solution for passive and interactive marketing applications.
  • Complaint Management software (Zoho) to track, organize, and resolve customer complaints and maximizes the productivity of the employees who deal with customers directly – (Functional Partner).
  • Website Development mobile responsive and progressive website.
  • Content Management Platform for Mobile/Online Banking.
  • SMS Platform (Ooredoo & Vodafone) with integrated SP reporting.
  • Global Data Privacy (Soteria Platform) for GDPR & CCPA compliance to mitigate the risk of data misuse fines through the deployment of fully automated rights and personal data governance solution that covers internal access request to application completion and closure – (Functional Partner).

Digital Media Tools

  • Web Analytics (Similarweb) an online competitive intelligence tool which provides insights into both own and competitor’s website traffic volume and performance, mainly referral sources, including keyword analysis and website “stickiness” such as time on site, page views, bounce rate and more.
  • UX Software (Smartlook) a qualitative analytical monitoring software which helps the user to keep a track of the online sessions of customer.
  • Customer Experience (Qualtrics) to monitor respond to and improve every touch point along the customer journey with a real-time dashboard which displays what is impacting NPS and CSAT scores.
  • Real-Time UX Monitoring (Datadog), troubleshoot user-facing incidents faster- front end and to get in-depth insights into end user behaviour.
  • Data Management Platform (Adobe Audience Manager) pulls together data from any source and creates lookalike audiences / real traits and segments and use cases.
  • E-Commerce Content Solution (Netscribes) end-to-end product content and cataloguing services to improve product discovery and conversion.
  • Media Monitoring (Meltwater) news monitoring tool tracks keywords connected to the topics of interest and aggregates all public online and editorial content that mentions our keywords.
  • Media Monitoring (Adwatch) online ad tracking, ad expenditure, editorial monitoring, content assessment and PR reporting audience listening – media consumption by profile and track online conversations mainly buzz tracking.