Digital Media Transformative Strategy
Understanding Consumer Purchase Journey
You will be guided across the consumers’ decision making on their purchase journey dynamics.
- Identify purchase journey triggers and how consumers make purchase decisions.
- Understand how to build awareness and which biases and motivations influence their behavior.
- Learn what are the factors that influence their consideration.
- Recognize which audiences represent your most likely source of growth.
- Know which touchpoints help audiences choose brands across different categories and locations.
- Spot the communication opportunities based on strengths and weaknesses in the journey.
- Classify which actions are most closely linked to sales and how to close the loop & generate leads?
Our Methodology
- Benchmark your performance against best practice by analyzing your website, search, social, content, audiences and more to identify your growth opportunity grids.
- Find new untapped audiences and strategize plans that provoke growth opportunities.
- Develop powerful new ideas in media, content, and partnerships.
Precision Modeling
Our digital omnichannel media strategy is designed with audience-based precision modeling to provoke growth for our clients through data consolidation, biddable excellence and measurement and analytics across an omnichannel media strategy with an aim of improve advertising performance.
Eventually, you will be able to unify the data collected for advanced utilization mainly towards consumer insights to drive prospective consumers to purchase. Grow My Business data strategy maturity framework provide vision for success.
Precision Planning
Multichannel Digital Campaign Strategy
Cross Channel Campaign Attribution
Campaigns Management
Grow My Business use process tools and technology to ensure effective media spends that generate positive ROI.
- Explore the purchase journey insights collated on multiple categories and countries.
- Selection process for engaging consumers in the priming and active stages of the purchase journey via touchpoints that fulfil a brand’s communication requirements.
- Determine the best phasing and flighting of a multimedia campaign to maximize effective reach for a given budget in a single market. This allows the comparison of multiple plans, with a variety of touchpoint and plan performance metrics reported.
- Budgeting by analyzing competitor spend and sales benchmarks within a client brand’s category and country.
- Evaluate digital campaigns both attitudinal and socio demographic reach and frequency.
Performance Toolkit
Measuring Impact
Grow My Business measures what is imperative to our clients’ marketing, brand health & business success. We use a calibrated portfolio approach as our bespoke framework for effectiveness and measurement. Our client will take a granular view of what drives performance effectiveness across the three-key metrics of.
- Brand health to assess the overall impact that a brands health is having on business performance and what are the key drivers.
- Business results to understand how brand and media investment is impacting upon product sales, customer profiles and market share metrics.
- Media performance is used to gain higher frequency more granular analysis of core drivers of media performance to inform micro level optimization decisioning.
Check out our recent blog post which we hope will inspire you with business solutions and tips.
Feel free to contact us and set an appointment; we would love to have a chat and explain to you how our services can be of value to your business, along with ways to make you reach your true potential.
