Impact of Digital Technologies on Business

Data Collection & Privacy

• Collect Data
  Create the high-quality data foundational layer which is usable for analytics and predictive Insights.
• Manage Customer Privacy
  Identity resolution and consent management to sustain privacy choices across the customer’s experience.
• Build Customer Trust
  Establish a foundation for privacy-centric data, whereby you can obtain, maintain, and respect agreement throughout the customer lifecycle.
• Control Your Data
  Avoid Long term risks with control assigned to your data collection process and monitoring and handling throughout the data lifespan.

360° Customer View

• Get a 360° View of the customer
  Collect data across multiple sources like website, mobile app, digital products, IOT devices, CRM, call center, transactional, or just about any other type of data to use.
• Develop Insights
  Build flexible business rules and capabilities to establish all that data coming from so many channels and touchpoints to create important insights and targeting.
• Understand Buyer Behaviors
  Use data to anticipate your most likely buyers, predict a segment that could churn, or figure out the precise time to present a proposition.
• Generate Customer Engagement
  Use your customer data where you see fit and directly initiate customer real time engagement and actions.

Real Time- Automation

• Manage Audience Segments
  Model your customer profiles through your defined attributes and manage audience segments across any channel they utilize as you see best suited for your business growth and demand generation.
• Improve Targeting and Analysis with First-party Data
  Use your data for effective targeting and more accurate customer analytics. Design lookalike campaigns which can help acquire higher quality customers.

Transform your customer experience and exceed expectations at every touchpoint

Becoming integral to your customers’ lives means understanding their lives in detail. Not just the activities and behaviors they exhibit across every channel, but the motivations that drive them, too.

Developing a single, comprehensive view of current and prospective customers—using the first-, second, and third-party data—enables you to see the value your customers want, at what time, and in which channel. It also shows you where the best opportunities lie for new business models and revenue generation.

The path to efficient and enduring customer-centricity lies in being able to address their needs quickly and seamlessly. This can be accomplished by building or joining a robust partner ecosystem, deploying a customer-experience platform, and composing new features and functions for consumers as well as seamless commerce with corporate clients.

Seamlessly connect your customer experience

Delivering the right value at the right time to your customers starts with implementing an end-to-end customer experience platform. A platform with a unified data model that spans marketing, sales, and service journeys, so you can see and learn from your customers’ entire experience with your company.

The customer experience platform does just that. It contains a robust set of applications that are engineered to help you originate and manage customer relationships, maximize the yield across a wide array of customer touchpoints, produce data-driven growth, creates trusted experiences, and increase customer lifetime value. It allows customers to discover products on their own, pay for them as they like, and have their needs anticipated rather than reacted to.

Gain a 360° view of your customer

To expand your company’s reach and deepen customer loyalty, your products and processes don’t need to be examined from a customer’s perspective— they need to be tested by users and adapted in real-time. A customer data platform (CDP) brings together online, offline, and third-party customer data sources to create a single, dynamic view of each customer.

With built-in AI and ML, CDP derives and delivers timely intelligence about your customers so you can engage them when it matters, across any channel, with instant and accurate inquiry response, optimized pricing and marketing, and product recommendations. These are the tools needed to nurture relationships, so they remain rewarding to both parties—regardless of how their needs or your products change.

Cross Channel Campaign Automation

The digital marketing world is enamored of the idea of customer journeys -- and why not? The idea behind them is great. They help us plot out a personalized path for customers based on their interests and behaviors to deliver more relevant experiences.

• Remove Marketing Silos with Elegant Canvas to Build Cross-Channel Experiences
  Campaign Orchestration provides a centralized place for marketers to come together and orchestrate interactions across numerous channels. The exhaustive list includes email, mobile SMS, MMS, push notifications, in-app messages, display advertising, web campaigns, and mobile web campaigns.
• Build Personalized Experiences Based on User Behavior
  Within the Orchestration Canvas, marketers can pivot customer experiences based on a variety of user behaviors. These behaviors triggered event such as browse abandonment, site search, and many others allow marketers to keep pace with the rapidly shifting preferences of the modern consumer. Traditionally, these complex behaviors driven marketing messages were only possible for companies with large IT teams and the patience for custom solution development, however all of these functions can be performed through an easy drag and drop interface.
• Build Adaptive Experiences Based on Data
  While those tools allow marketers to build adaptive experiences based on rules they define; platforms are also starting to incorporate machine-learning and predictive techniques to orchestrate experiences. Marketers can optimize every part of the online and mobile app customer experience including website homepages, campaign landing pages, and multi-step checkout funnels.Marketers who use the Orchestration Canvas can do everything from a simple A/B test right up to more complex multivariate tests that help a marketer make informed decisions about what customer experience which makes the most sense and the corresponding optimization for communications.
• Account Intelligence
  This feature helps you accurately identify the most engaged customers and helps you to prioritize and gather insights on the next best actions as well as products of interest. You gain a deeper understanding of account management at the contact and customer profile level.

Lead Management

Lead scoring and nurturing provides marketers with the strongest platform of tools to capitalize on a buyer’s true intent while effectively driving revenue. With goals to increase speed to lead and drive the highest lead yield quality, marketers can deliver the highest volume of quality leads into the hands of sales—simply and powerfully. Lead Scoring for Lead Management provides marketers an intuitive way to accurately identify the best leads at the right time. Rather than using a points-based approach that can easily lead to false positives, it is better to evaluate each lead according to their percentage to ideal, based on any combination of profile (individual, account, and custom attributes) and engagement (native and external activities) criteria. With a rules-based approach, marketers can set up multiple models to evaluate a lead for the best fit. Lead scoring models are evaluated autonomously from campaigns, so leads are more quickly passed to sales automatically, based on campaign as well as organic activity. Both digital and offline activity can be used as scoring criteria. Furthermore, CRM Integrations offers productized, supported, two-way integrations to leading CRM systems.

Transform your customer experience and exceed expectations at every touchpoint

Becoming integral to your customers’ lives means understanding their lives in detail. Not just the activities and behaviors they exhibit across every channel, but the motivations that drive them, too.

Developing a single, comprehensive view of current and prospective customers—using the first-, second, and third-party data—enables you to see the value your customers want, at what time, and in which channel. It also shows you where the best opportunities lie for new business models and revenue generation.

The path to efficient and enduring customer-centricity lies in being able to address their needs quickly and seamlessly. This can be accomplished by building or joining a robust partner ecosystem, deploying a customer-experience platform, and composing new features and functions for consumers as well as seamless commerce with corporate clients.

Seamlessly connect your customer experience

Delivering the right value at the right time to your customers starts with implementing an end-to-end customer experience platform. A platform with a unified data model that spans marketing, sales, and service journeys, so you can see and learn from your customers’ entire experience with your company.

The customer experience platform does just that. It contains a robust set of applications that are engineered to help you originate and manage customer relationships, maximize the yield across a wide array of customer touchpoints, produce data-driven growth, creates trusted experiences, and increase customer lifetime value. It allows customers to discover products on their own, pay for them as they like, and have their needs anticipated rather than reacted to.

Gain a 360° view of your customer

To expand your company’s reach and deepen customer loyalty, your products and processes don’t need to be examined from a customer’s perspective— they need to be tested by users and adapted in real-time. A customer data platform (CDP) brings together online, offline, and third-party customer data sources to create a single, dynamic view of each customer.

With built-in AI and ML, CDP derives and delivers timely intelligence about your customers so you can engage them when it matters, across any channel, with instant and accurate inquiry response, optimized pricing and marketing, and product recommendations. These are the tools needed to nurture relationships, so they remain rewarding to both parties—regardless of how their needs or your products change.

Cross Channel Campaign Automation

The digital marketing world is enamored of the idea of customer journeys -- and why not? The idea behind them is great. They help us plot out a personalized path for customers based on their interests and behaviors to deliver more relevant experiences.

• Remove Marketing Silos with Elegant Canvas to Build Cross-Channel Experiences
  Campaign Orchestration provides a centralized place for marketers to come together and orchestrate interactions across numerous channels. The exhaustive list includes email, mobile SMS, MMS, push notifications, in-app messages, display advertising, web campaigns, and mobile web campaigns.
• Build Personalized Experiences Based on User Behavior
  Within the Orchestration Canvas, marketers can pivot customer experiences based on a variety of user behaviors. These behaviors triggered event such as browse abandonment, site search, and many others allow marketers to keep pace with the rapidly shifting preferences of the modern consumer. Traditionally, these complex behaviors driven marketing messages were only possible for companies with large IT teams and the patience for custom solution development, however all of these functions can be performed through an easy drag and drop interface.
• Build Adaptive Experiences Based on Data
  While those tools allow marketers to build adaptive experiences based on rules they define; platforms are also starting to incorporate machine-learning and predictive techniques to orchestrate experiences. Marketers can optimize every part of the online and mobile app customer experience including website homepages, campaign landing pages, and multi-step checkout funnels.Marketers who use the Orchestration Canvas can do everything from a simple A/B test right up to more complex multivariate tests that help a marketer make informed decisions about what customer experience which makes the most sense and the corresponding optimization for communications.
• Account Intelligence
  This feature helps you accurately identify the most engaged customers and helps you to prioritize and gather insights on the next best actions as well as products of interest. You gain a deeper understanding of account management at the contact and customer profile level.

Lead Management

Lead scoring and nurturing provides marketers with the strongest platform of tools to capitalize on a buyer’s true intent while effectively driving revenue. With goals to increase speed to lead and drive the highest lead yield quality, marketers can deliver the highest volume of quality leads into the hands of sales—simply and powerfully. Lead Scoring for Lead Management provides marketers an intuitive way to accurately identify the best leads at the right time. Rather than using a points-based approach that can easily lead to false positives, it is better to evaluate each lead according to their percentage to ideal, based on any combination of profile (individual, account, and custom attributes) and engagement (native and external activities) criteria. With a rules-based approach, marketers can set up multiple models to evaluate a lead for the best fit. Lead scoring models are evaluated autonomously from campaigns, so leads are more quickly passed to sales automatically, based on campaign as well as organic activity. Both digital and offline activity can be used as scoring criteria. Furthermore, CRM Integrations offers productized, supported, two-way integrations to leading CRM systems.