Jacob Making your website more popular and visible to your targeted audience is technically one of the main goals of building a website. While generating organic traffic can seem like a hell of a work, especially if you are still learning how to build a website, but who says you can’t be the new SEO (Search Engine Optimization) sensational expert out there and master the tricks of getting your new website SEO into place.
It is expected if you are wondering why is SEO necessary for your website and what do you stand to gain from utilizing it? Well, for this article, the answer lies in the short story of Rand Fishkin, the current SparkToro CEO and co-founder and former CEO and founder of Moz.
The Fishkin Method
During the dark times when the importance of Google SERPs (search engine results pages) is becoming known to many firms and corporations, Rand Fishkin took it upon himself to build a network of SEO products that is masterfully designed to enhance the website’s search engine visibility. However, before making the multipurpose SEO software program, he followed and employed some essential SEO guides to build and manage the visibility and organic traffic of his clientele’s websites. Some of the steps he took to integrate SEO and improve the SERPs of his client’s websites can be summarized below:
Picking the right domain name for the client: according to him, he usually does this by incorporating the primary keyword of the website content to the domain name to raise the website ranking on the SERPs list.
Choose a reliable web hosting provider: for Fishkin, his ability to beat the search engine ranking requirements for his clients is due to website speed. One way to achieve that is through a reliable website hosting provider that can deliver consistent speeds.
Plan the Website structure: Fishkin’s methods cut across various guides, including planning the website structure, which is organized to prioritize the most critical pages on the client’s website in terms of how easy they are for visitors to find.
Determining Standard, SEO-friendly URL Structure: before switching to his all-purpose SEO suites, Fishkin enhances his clients’ websites by always matching website names with categories and their respective sub-categories that perform the double work of telling Google what the web page is specifically about.
While the above methods have proven to work wonders, other practical steps also need to be considered to get your new website SEO into place. These steps can range from the website design plan to the website design practice and the actual contents posted on the website. Hence, for this article, here are some of the helpful steps to consider:
Create Easy to Navigate Website Design
When a website or blog is easier to navigate by site visitors, it encourages them to search the website for more content. Not only that, but site visitors are also more likely to come back. The design can be simple yet engaging. To achieve this, your website should the following:
- Make your website’s main menu list is visible and straightforward to access.
- The main menu list should have categories and subcategories that specify keywords to attract site visitors.
- Each webpage should be interlinked appropriately with the right keywords and links.
- A search box for site visitors to search the right keywords.
- A call to action can be helpful as well.
Speed Design is Crucial
Aside from enhancing the website visitors’ experience, the faster a website can quickly load is known to have a significant effect on how the search engine algorithms rank it. Hence, improving a website’s speed is crucial. To improve a website speed, the trick can be simple, some of which are:
- Upload website standard media contents where necessary. Do not make it too large.
- Use proper coding arrangement and functions that can enhance the website speed.
- Do not use widgets or HTTP requests where they are not necessary on the webpage when coding.
Consider Mobile Users
In a world where people now access the Internet on the go, designing a website for mobile phones or smartphone users is a must. To make it simple, a responsive website design can integrate both conventional desktop and contemporary smartphone characteristics into a website design together. This will not only enhance users’ experience but also increase the chance of your new website visitors coming back for more content. Nothing feels better than enjoying the whole desktop experience of a website on the go.
Prioritize Main Keywords and Content Optimization
Choosing trending keywords for your content can help in improving the SEO of your website. It is a known fact that SEO and SERPs algorithms work based on popular keywords. Hence, picking the right keywords for your content is essential.
Not only that, optimizing your content can be helpful in SEO rankings. To optimize your website content, you should consider the following:
- Optimize your content title tags: this is done by adding the right keywords and keeping your title tag short as much as possible.
- Optimize your image content: this is done by adding the right keywords when naming your content images.
- Optimize the content heading: this is done by adding target keywords to the content headings. This serves as a signal to the Google SEO algorithm when ranking your website pages.
Consider Having Internal and External Link.
A good website should have pages that are interlinked together. This assists the site visitors to quickly navigate from top to bottom on the webpage or from one page to another while on the same page. Similarly, to increase your chance of being found by your target audience, you should think of an external link from a sister website. Ensure you have a hyperlink to your website for another similar website that can drive your target audience to your website.
Conclusion
The joy of every website owner is to reach more target audiences as much as possible. To achieve that is to carry out practical and proven steps of an SEO guide that stimulate not just your website visitors experience but also strengthen your SEO and SERPs Google rankings. Following the methods in this article is a sure-fire way to accomplish that.
