All large businesses share one aspect in common. That is, they have a platform to influence. That platform can be a social networking site, it can be a blog or a presence through TV ads. Or it can include all of the previous. Regardless, part of growing your media presence involves creating a contingency plan. …

It is imperative for a brand to be able to read their customer and target audience thoroughly and determine what is expected of them, this means understanding their needs and wants from their voice. The first order of business is to identify the Voice of Customer (VoC), which can be expectations, preferences, comments, of a …

SEO stands for “Search Engine Optimization.” It’s all about getting a website to a search engine’s first pages, and first results. It’s a must for anyone with an online presence. SEO is the primary tactic of attracting organic traffic. It ensures a constant stream of new clients for your business. Plus, it maintains your brand …

Apple a brand that does not need a survey as proof to talk, its name can speak for itself. Isn’t that powerful? Reflecting upon Apple’s successful change management, few people brush off that fact thinking Steve Jobs landed a lucky strike, while other people understand the efforts, time, and proficiency that he has invested in …

Want to maximize the number of return customers? Want to create a positive brand impression on new customers? If so, you need a customer experience strategy. It’ll help your revenues soar. It’ll keep customers around for long. Plus, it’ll reduce your reliance on marketing to get new sales! In fact, a customer experience strategy is …

Tunnel vision is a problem many businesses face. They will struggle to align their long-term vision with daily tasks, especially at the startup level. This leads to wasted time, energy, and money on processes that do not help a business prosper. The opposite problem is also true. Some businesses focus so much on day-to-day activities …