Jacob Are you worried about accelerating your company’s digital transformation? With the digital revolution in any business, the most influenced are the audience – that is a pivot of a venture. What were your focused areas? Did you strategize yet?
Amongst the companies that have a good strategy to handle digital customers, one of the top names that exist in the list – that no one can deny – is Netflix. Netflix is a social platform that lets you stream your favorite movies and tv shows. It is one of the most exemplary companies that are well-known for disrupting an entire industry with its exceptional customer experience.
In 2011, Netflix had an amazing change in the demographic. Its users grew from 21.5 million paid subscribers to 158 million paid members. Other streaming platforms emerged but none could beat the quality of Netflix. One can say that Netflix has not gained but earned its subscribers by fulfilling their expectations and satisfying them with an excellent customer experience.
While streaming through, do you wonder about the swift and smooth operations of the app? What were the troubles that you might have faced in other such platforms? Winning your audience in such a beautiful way is not easy. What are these strategies that Netflix might have played around to not only have earned the attention but also retain their audience as well? It is essential to strategize the quality of your customer experience according to the niche of your business. Here are six key areas that you should focus on investing your efforts to earn the digital market –customer experience.
- Channel flexibility
Did you notice the seamless switch between channels or even user tabs while using Netflix? Netflix is not only flexible in switching between channels, but it is competent enough to save the history of customers like the watch list. And that is what customers love about it. You can easily start from where you left off. It can get irritating and not everyone has the patience of having to look for the spot they left off.
- Convenience
Consumers appreciate new updates and changes that keep your digital platforms improving and trendy. Netflix is always putting effort to bring out new features that can deliver a better customer experience.
- Payment methods
If your digital innovation includes a payment method, you have to make sure the payment process is simple and swift. Make sure to provide a thorough guide conveying all the required information on how to pay. Netflix is at it, but now, so are many others.
- Ease of use
Your design should be attractive but not complex. Give it an intuitive look. Incorporate simple and guided routes. Netflix is one of the best examples when it comes to ease of use. From signing in to finishing a movie/tv show, Netflix is fast, accessible, and simple. Everything is just within the range of a few clicks.
- Service Convenience
As an avid Netflix user, we all can agree Netflix being one of the best service providers out there. Netflix keeps its consumers up to date with updates, sends notifications about new movie and tv show releases, payment issues, and even on-account expirations. All these components are important to ensure your consumers are provided with convenient services, making your service desirable compared to your competitors.
- Personalization
One of everyone’s favorite things about Netflix, right? We can personalize our profiles, from names to icons. You have an array of your favorite characters from Netflix shows that you can choose from and assign as your icon. Not only that, but Netflix also has personalized 4-digit pins over each profile. Such customization is not only fun but ensures security and maximizes customer experience.
Netflix has built and implemented its strategies well. They know how to retain customers. They invest their maximum efforts in building a strong customer experience which is its winning point.
Just like Netflix, you too can incorporate the six key strategies that can help you improve your overall customer experience. Keep your digital channels flexible so that your customers do not get the urge to leave in the middle. Pay close attention to the convenience factor of your product, you want your customers to stay with you for a long time, so often do updates and try to always keep up with new trends. Make sure your product includes an easy payment method, this not only ensures new customers but will help you retain old ones. Make sure your products are easy to use, as digital platforms can be tricky for some people, an easy-to-use process to access your product will go a long way. Provide a convenient experience to your customers with routine notifications, alerts, and updates to keep your customers indulged in your service.
Finally, let your customers indulge in personalizing their experience, have them the option to choose an avatar, or customize their platform’s background colors, themes, etc.; Privacy is a great deal of concern for most, make sure you provide the option of privacy within, with passwords, pins, or digital fingerprint locks.
