The one who rises from the ashes like a phoenix is truly indelible. LEGO is one of those companies that hold the pinnacle of success. Peculiarly early in 2003/2004, LEGO was near bankruptcy. Amazingly, the company believed in its vision, broadened its spectrum, and worked towards reinventing the company to surge again. Back in 1932, …
Marketing is a crucial department for any business. Strategies keep on changing with time and technological developments. Innovative ideas keep brewing in and trends keep on changing. So leaders need to stay updated and ahead of their competitors. Coca-Cola is a globally well-known brand. Studies throughout the world have proved that Coca-Cola is one of …
Instagram or Facebook? In the social media era, Facebook and Instagram have provided a tremendous amount of support to businesses and people all around the world. Some prefer one over the other, while some prefer both equally. Instagram was an out-of-the-box-idea that came out of the blue. At a time when Facebook was the top …
Whenever there are two or more people, conflicts are bound to happen. A conflict has only two possible outcomes, a constructive outcome and a destructive outcome. If handled carefully a negative notion can be turned into a fruitful outcome. Communication, mutual respect, patience, listening to each other’s points of view with an open mind, and …
While prospecting and social selling have come to stay in modern-day sales activities, many newbies in the marketing industry have yet to grasp the rudiments and what it entails fully. To have a better understanding, a quick but careful read of this article is here for you to broaden your mind and give you the …
Making your website more popular and visible to your targeted audience is technically one of the main goals of building a website. While generating organic traffic can seem like a hell of a work, especially if you are still learning how to build a website, but who says you can’t be the new SEO (Search …
When a 2500-year-old Eastern practice of mindfulness became a well-known tool for self-help, it increasingly gained popularity within businesses and workplaces. Since then it has been creating positive impacts on employees as it helps them gain productivity, maximize focus, and improve their overall well-being. Google is one of many renowned companies to practice mindfulness. Google …
A business that grows stale is one destined to fail. Why? It’s because markets always change. Consumers want new products, new technologies, and upgrades to what they already have. Their consumption culture also changes. Customers will develop new expectations on how a brand should present itself, and how its employees should interact with them. Also, …
Launching a business is never easy. The majority of startups operate on loan money and a measure of risk. There’s a skill, marketing, product development, and much stress involved. For those reasons alone, knowing the process is key. You need to understand the right mindset and steps to launching a business. We’ll explain both below …
What is your go-to fast-food chain? Is it McDonald’s? Whether McDonald’s is your choice or not, the fact that they have an exceptional customer service experience makes it stand out from its competitors. The quality of products and/or service does matter alongside customer service, it is like a feather in your cap, if you’re good …
