Jacob Growth is not just what businesses or leaders work for, in fact growth is equally an essential need of any individual. However, the fun fact is that growth either of an individual’s mindset or a business is connected to one another. It starts with ideation and the brewing of thoughts, motivation, and investing efforts to make it big. A similar case happened with a well-known shoe brand, TOMS by Blake Mycoskie, who started from just an idea and made it not only a dynamic growth but into an inspiring story.
This is the story of Blake Mycoskie and his emotional attachment to his venture that sparked creativity together with the fusion of his positive attitude that helped him on his journey towards growth. As a young traveler, Mycoskie was on a trip to Argentina. The trip became his reason for inspiration. After his return, he realized that many children were without shoes because their families were too poor and couldn’t afford them. So he started with the idea of launching 250 pairs of espadrilles back in 2006. The range of shoes was a combination of intricate style and elegant designs but the mission behind was what attracted the audience more and made it a massive hit. Within seven years of business, his value was hitting around $6025 million. His company gave away more than 60 million pairs of shoes to those children.
Mycoskie states, “TOMS doesn’t have any ad spend. A big portion of our spending goes on giving. But by giving, we build a community and people recommend through word of mouth and on social media.”
Isn’t that exciting? If you are new to the world of business you must be wondering how you can do it too?, where you can start from? Breathe! Understand that it is not important for every successful business to have a mission behind it, to achieve it will grow your business exponentially. But yes, a few steps can help you in the journey of growth. Here are 5 steps to guide you with your journey to dynamic growth.
Flexibility
To be successful, a leader must be willing to transform with the shifts in markets and embrace new technological change whenever needed. Therefore, immobility or sticking to the same framework and strategies is not a wise choice.
Introduce The Culture Of Creativity
Creativity and innovation drive the productivity of a business. It makes sure that the mind is actively working and is consistently into a learning and growing phase. Just as Blake Mycoskie came out of the box and thought of an idea to help those kids out. His creativity helped him work towards the initiative.
Spread Positivity
What kills creativity? The fear of failing and the, comparing of ones performance to another are the two practices that destroy your creative mindset. People nowadays have started to think in terms of probability than a possibility, losing track of what’s really important, focusing on positive motivations. Therefore, it is important to practice all the possibilities available to create a positive aura.
Maintaining Relationships
How a relationship is created decides its direction! Business partnerships should be drawn closer with a mutual vision of an ideal future that depends on unlocking the competency and potential of all parties involved.
Meditate and Visualize
Practices and techniques that brush off unnecessary distractions and help make both internal harmonies and elevate your focus on goals that are the fundamental tools of an intense mind.
Blake Mycoskie had a goal to reach, he knew what was important to him that became the root of his business, that is what kept him going. The spark of emotion became his reason for creativity and inspiration. If Mycoskie can achieve dynamic growth by spurring creativity, spreading positivity, sticking to his objective, and driving from his mission, then you can too. Visualize and set your objective, be creative and innovative by drafting some out-of-the-box ideas.
