Jacob Facebook is one of the giant social media networks popular now. It started from scratch, a dropout, Mark Zuckerberg’s idea, carrying potential and passion is now one of the toughest competitions in the world of digital media. Establishing a company to such a successful extend is not about luck. Facebook’s growth must have been a crazy ride for Zuckerberg, it deserves acknowledgment, respect, and appreciation. He knows how to retain his employees as well as win the hearts of his audience. It is proved by the fact when Facebook took the top spot in the list of being the most empathetic company. Is it hard to understand why they were ranked as number one for being empathetic? Facebook is one of the platforms that listens to its users and staff. They try to put themselves in the shoes of their employees before making any changes based on customer feedback. How do you think the platform managed to enter the list of empathetic companies? Well, it is all because of good leadership that shapes the business and structures it properly. Why is it important for leaders to practice empathy? Here is a guide:
- Empathetic leaders build loyalty and trust among their employees and it helps in maximizing their well-being which directly affects performance. Employees who perform well directly boost productivity
- Empathy begins with self-awareness and then extends to focusing on others. Being a leader, you need to practice being empathetic towards employees as well as customers. Empathy is not something you’re born with but it can be developed.
- It is a key component of emotional intelligence. It contributes to an individual’s emotional intelligence making them mentally stronger and fit to be a fair leader.
Facebook’s Empathy Lab lets their engineers experience products and features themselves to get an idea of how customers will use their products and what their experience will be towards it. It is specialized for the visually impaired or for hard-to-hear customers as well.
When asked about the Empathy Lab by Wired Magazine. Facebook mentioned that the hope behind the idea is to build empathetic natures in employees. Moreover, they should understand what customers are experiencing and then build products that can cater to their needs. Thoughtful, no? Not only does it make their company look empathetic but also sparks the sense of empathy in their employees.
