There is a lot in life that, at times, suffices to bring us down. If you have ever seen a sinusoidal wave, life is something similar to that. It has its ups and downs, but that doesn’t mean when you are at your lowest you will be staying there for the rest of your life. …
It is a general acumen that leaders are the ones supposed to lead a team and the rest of the team is to follow their lead. But in a truly great and remarkable setting, all members have inclusion on an equal basis and are aware of what is actually going on. A team can only …
The role of a manager is burdened with a heap load of responsibilities. One of those responsibilities involves careful and detailed employee performance evaluations, aka, productive performance reviews. Let’s touch upon what will happen if a manager fails to perform regular and proper performance reviews. There will be no documented evidence to keep a proven …
What pops up in your minds when you hear terms like The Shrek, Kungfu Panda, or The Boss Baby? Movies! Which one of these movies are your favorites? DreamWorks Animation has been a childhood friend to a lot of us and I bet, if a movie is a DreamWorks Animation production, then it must be …
It won’t be wrong to say that productivity lies at the center of progress. It requires correct decisions to be taken along with a focus on spending your energy on the right activities. Though it is not possible for everyone but in many cases, it can be made possible with a little effort and taking …
It is imperative for a brand to be able to read their customer and target audience thoroughly and determine what is expected of them, this means understanding their needs and wants from their voice. The first order of business is to identify the Voice of Customer (VoC), which can be expectations, preferences, comments, of a …
SEO stands for “Search Engine Optimization.” It’s all about getting a website to a search engine’s first pages, and first results. It’s a must for anyone with an online presence. SEO is the primary tactic of attracting organic traffic. It ensures a constant stream of new clients for your business. Plus, it maintains your brand …
Apple a brand that does not need a survey as proof to talk, its name can speak for itself. Isn’t that powerful? Reflecting upon Apple’s successful change management, few people brush off that fact thinking Steve Jobs landed a lucky strike, while other people understand the efforts, time, and proficiency that he has invested in …
Want to maximize the number of return customers? Want to create a positive brand impression on new customers? If so, you need a customer experience strategy. It’ll help your revenues soar. It’ll keep customers around for long. Plus, it’ll reduce your reliance on marketing to get new sales! In fact, a customer experience strategy is …
Isn’t leadership in itself hard enough to define especially now that we are asked to define successful leadership? Brainstorm for a moment; according to you, who is a leader? If you add up the qualities you see in a leader, you will get a vivid picture of a great leader. However, there is still a …
