SEO stands for “Search Engine Optimization.” It’s all about getting a website to a search engine’s first pages, and first results. It’s a must for anyone with an online presence. SEO is the primary tactic of attracting organic traffic. It ensures a constant stream of new clients for your business. Plus, it maintains your brand …
Apple a brand that does not need a survey as proof to talk, its name can speak for itself. Isn’t that powerful? Reflecting upon Apple’s successful change management, few people brush off that fact thinking Steve Jobs landed a lucky strike, while other people understand the efforts, time, and proficiency that he has invested in …
Want to maximize the number of return customers? Want to create a positive brand impression on new customers? If so, you need a customer experience strategy. It’ll help your revenues soar. It’ll keep customers around for long. Plus, it’ll reduce your reliance on marketing to get new sales! In fact, a customer experience strategy is …
Isn’t leadership in itself hard enough to define especially now that we are asked to define successful leadership? Brainstorm for a moment; according to you, who is a leader? If you add up the qualities you see in a leader, you will get a vivid picture of a great leader. However, there is still a …
Have you ever seen those people in India who are sitting on top of a bed of nails? Just imagine yourself in their place and how it would feel on your body. So how are they able to do it? It’s not like their bodies are built any different than ours, so what’s the secret? …
Tunnel vision is a problem many businesses face. They will struggle to align their long-term vision with daily tasks, especially at the startup level. This leads to wasted time, energy, and money on processes that do not help a business prosper. The opposite problem is also true. Some businesses focus so much on day-to-day activities …
